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Writer's pictureSophie Graves

The art of motivation

My kids have recently discovered indoor rock climbing and they’re hooked.

Every time they go they get noticeably better – they can scale new routes, reach higher, or do more difficult levels (and it's not because they're particularly talented I assure you).

This venue has cleverly nailed the art of motivation.

💠 They change two of the routes every day, so you can opt to refine past performance or learn something new.

💠There are coloured levels for progression and failure’s encouraged with big thick mats to catch you.

💠You can choose your course and stretch yourself however, and whenever you’d like.

💠Your incremental progress is mapped visually, step by step.


They have effectively tapped into the essence of motivation.


As a result, they have a loyal, consistent customer base across all generations and have built a great community, through a simple mix of:

👉 Agency

👉 Incremental achievement

👉 Mastery

Plus, they provide the opportunity for:


👉Connection with others

👉Fun

👉Experimenting safely


An impressive business model!


Have you got these ingredients in your workplace?


They cost nothing and go a long way towards engagement, effective learning, discretionary effort, retention and performance.




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